How do flooring companies do a good job in the domestic market under the current situation?

Today's flooring companies, especially exporting companies, face four major trends of appreciation, inflation, monetary tightening, and consumption upgrading, and the recruitment has created a big impact on the development of building materials companies such as flooring. The same problem also plagues many building materials and furniture companies. In the face of such domestic and international situations, how to do a good job in the domestic market?

The appreciation of the renminbi means that exports have fallen. In addition, the appreciation of the renminbi is accompanied by the depreciation of the US dollar. Therefore, the impact on export imports is two-way. This means that the prices of imported goods will fall, such as the price of imported flooring will fall. Then some famous foreign brands will gradually enter China, which will have a huge impact on China's mid-to-high-end market. In addition, due to the decline in logistics and other costs, foreign brands have further won a better competitive advantage.

In addition, the appreciation has also aggravated the export of domestic floor materials, ceramics and other building materials enterprises, and further shifted their production capacity to the domestic market. For example, a large number of enterprises such as Dazhuang Flooring and Lihao Furniture are gradually expanding into the domestic market, which further aggravates the domestic market. The degree of competition in the market.


On the one hand, the increase in domestic inflation has increased the production costs of building materials manufacturers such as flooring, ceramics and furniture. But on the other hand, the intensification of competition has led you to fail to pass the cost on to domestic consumers, so this process is bound to be accompanied by the death of a large number of small and medium-sized enterprises.

On the other hand, inflation in the country is also compressing consumers' purchase budgets, reducing their investment in decoration, building materials, and home appliances.

Silver roots tight

The investment and loan policy of the financial industry is closely related to the development of real estate. On the one hand, the tightening of monetary policy leads to the reduction of corresponding real estate investment. On the other hand, the state encourages the construction of economic houses and low-rent housing, resulting in smaller and smaller domestic real estate projects. The amount of purchase will also decrease accordingly;

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