Some people say: When I drink yoghurt, I only lick the lid and throw away the rest. Do n’t ask me why, money is wayward; others say: I know they are cheats, but I still let them cheat, I just want to know how much they can cheat me. Many people have difficulty understanding the psychology of these rich people, and willfulness has become the best explanation.
Just as many people are difficult to understand the "alternative" development of some enterprises, it is good to say that they are self-willed and stubborn. In the end, they just stick to their original original intentions and insist on it for decades. Down. In the Chinese flooring market with many brands, many companies have been so capricious, but it was not because of money or paranoia, but only for that principle, the original oath. Perhaps it is not appropriate to use willfulness here, and perseverance can better reflect the spirit of withstanding temptations for principles and disdain for confluence with the forces of darkness under the unspoken rules.
However, with the increasingly fierce competition in the flooring industry, the profits of enterprises have been further compressed, and some enterprises are no longer willful and do not insist. They begin to sell themselves and sell their conscience for the benefit; they use various fraudulent activities to try to obtain more from consumers. Big profits to ease the pressure caused by competition.
Floor products are falsified and sub-charged
As the product with the largest area of ​​use in home improvement materials, flooring has always been the first choice for consumers in home improvement. The health and environmental protection of the floor directly affects the physical and mental health of consumers, so environmental protection has always been the primary standard for consumers to purchase floor products. However, to achieve the environmental protection standards of floor products requires a higher level of technology, for enterprises, the cost will be greater, so many companies cut corners to reduce the charge, in order to better.
On November 10, the Guizhou Provincial Administration for Industry and Commerce announced the results of random sampling of wood-based panel commodities in the circulation field in 2014, exposing 108 batches of unqualified commodities, many of which failed the formaldehyde emission test. Their "involuntary" not only affected the development of the enterprise, but also brought adverse effects to the industry, and more importantly, brought hidden dangers to consumers' home life.
Relatively speaking, the Chinese health flooring expert, São Paulo Flooring, is much more "willful" in this regard. Although in the field of environmental protection, F4 star environmental protection standard health floor was launched for the first time, raising the environmental protection level of China's flooring to the international level; but still arbitrarily taking the concept of "creating elegant and environmentally friendly home life" as the concept, always putting environmental protection in the development of enterprises The primary position of the company is to keep making progress and continuous research and development, stick to the road of healthy floors, and insist on bringing environmental protection to every family!
Promotion of black box operation
When the competition in the industry is getting fiercer, the effective means to grab market share is promotion. Some companies' promotion has brought preferential treatment for consumers and brought market share to themselves. However, some non-willful enterprises, in order to maximize profits, fraudulently promoted in secret and operated in secret, and made some unethical behaviors that harmed others.
During the Double Eleven in 2014, many flooring companies also achieved good results, which once envied their peers. But later some related media reported some of them. For example, the price of a certain floor before the promotion was 200 yuan / square meter. During the Double Eleventh period, the price was suddenly increased to 300 yuan / square meter, and then the promotion at a price of about 30% was undoubtedly more expensive than the usual price. Although this kind of promotion has made enterprises profitable in a short period of time, consumers will definitely scold them when they know the truth. Such unprincipled and bottomless activities will hurt the future development of the enterprise.
In this regard, there are a number of flooring companies doing the opposite, and Saint Paul flooring is one of them. During October and November, São Paulo floor teamed up with cabinet, bathroom and other home furnishing companies many times to “willfully†conduct factory direct sales activities, making the whole process transparent, eliminating black box operations, and giving consumers the benefits of “real goodsâ€.
Therefore, willfulness is not necessarily a derogatory term for an enterprise. On principled issues, an enterprise simply wants to be "willful". The majority of flooring companies should do the same, taking "willfulness" as a guarantee of principle. Just like São Paulo flooring: because we only make environmentally friendly and healthy flooring, we are self-willed; because we want to make the most cost-effective flooring, we are self-willed; because we are really conducive to the people, so we are self-willed! Self-will is not because of money, It stems from adherence to principles!
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