Digital printing park construction must not follow the trend and need to adapt to local conditions

In order to boost the local economy, the enthusiasm for building industrial parks has been high for a certain period of time. It also includes the printing park, even if it is jointly established by the State Press and Publication Administration and the local government. The park has also developed from one of the Zhangjiang areas in Shanghai in 2010 to nearly ten provinces and cities across the country. It has yet to be tested whether these parks have been selected.

The construction of the park must rely on the industrial chain. A few years ago, the author wrote an article that the construction of the park must rely on the industrial chain and proceed from local production needs. Today, the author's view remains unchanged. As far as the country's current situation is concerned, no matter whether it is a printing park or any other park, it is not too small, but it is too much, and it wastes a lot of land resources that are already insufficient. Even if the subjective desire of the leaders of the founding park is good, as long as they do not conform to the law of economic development, deliberate cultivation and destructive encouragement, it is difficult to achieve the desired effect.

Printing is an industrial chain. Even in the economic transformation, printing extends to design and moves closer to the cultural industry. It still relies on market demand as the basis for survival. Therefore, the printing industry park should be accompanied by a large number of commercial printing or packaging printing production enterprises, so that the production processes at the front and the rear echo each other, which can be easily connected and save transportation costs. On the contrary, it is difficult to form a climate even if a park is built.

The typical case is the beverage bottling plant. These plastic packaging manufacturers are accompanying the bottling plant and then set up the factory to follow suit. Without the start of the former, there is no such thing as a foothold. For this reason, many printing companies opened by Japan in the mainland are because his front-end customers came to the mainland from Japan, and they followed China to China for their own development.

After the reform and opening up, the successful printing parks developed in various places are not the government's first to establish a park to re-invest in large-scale investment, but after the formation of a certain scale according to production needs, the government will help to integrate and use preferential policies to actively guide the Wenzhou Longgang. The printing park is a model. After the private printing enterprises flourished and naturally became a market, the government helped regulate the development. The printing enterprises gradually produced growth products from the use of low-end equipment to produce extensive products, and then went on the use of equipment to produce products. .

On the contrary, regardless of market conditions, it is difficult to say that the project designed by will is successful. A few years ago, according to the requirements of “One District, One Product” (that is, one industry with a key development in each district), a district in Shanghai proposed to focus on development printing, and formulated corresponding preferential policies to attract printing companies to settle in. The result seems to be lively for a while, but because it is not based on the industrial chain, and the cost of land in the central city is expensive, there is limited room for development. After the expiration of the preferential policies, most enterprises have moved away. At that time, there were no suburbs such as Minhang, Fengxian, and Songjiang that claimed to focus on the printing industry. Because of the matching needs of manufacturing factories, land prices were relatively cheap, and now they have become printing towns.

In order to do anything, we must guard against the wind. In fact, after years of development, China’s printing production capacity has already been surplus. At present, the objective existence of concentrated production in the eastern region and the relatively weak situation in the central and western regions are not related to investment guidance. It is better to say that it is consistent with the status quo of China's economic development. In other words, because the industrial economy is developed in the eastern region and the demand for printed products is high, the number of printing companies is large, and printing can bring profits to investors. If there is no such demand in the printing industry in the Midwest, the printing factory will make great strides, and corporate losses will become inevitable. This is a situation that no one wants to accept. Therefore, in the face of the increase in labor costs, the transfer of printing enterprises in the eastern region to the central and western regions will also be a process of gradual transfer of the gradual transfer of China's economy. It is impossible to break away from the situation of industrial development.

To be honest, for quite some time, because government officials are pursuing political achievements, improper guidance and rushing are always serious in China. In the case of the country promoting the development of the cultural industry, the so-called cultural industrial park was also rushed regardless of the conditions. The Economic Reference Daily published on November 14, 2011 published a signed article titled "National Million The over 90% of the home culture park has been named as a non-real enterprise to make a profit. The article bluntly pointed out: "Investing in the construction of a cultural industrial park has changed." Some local governments and related enterprises regard the cultural industry park as a 'political performance'. The article sells real estate money. The article also quoted Chen Shaofeng, vice president of the Peking University Cultural Industry Research Institute, as saying: "The number of cultural industrial parks in China is staggering. Although the state recognizes only 1,300, it is estimated that 13,000 are not limited. "The "pre-vehicle cover" that has appeared in a large number in the process of crossing the river by feeling the stone should become our "rear car", and the same tuition should never be paid.

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