Last month, a grand event focusing on the eyes of furniture industry people across the country came to a close at the Century International New Exhibition Center - the 13th Chengdu International Furniture Industry Exhibition and the 6th International Home Culture and Arts Festival (hereinafter referred to as Chengdu) Furniture Fair), only 4 days of exhibition period, the number of on-site exhibitions exceeded 240,000, of which professional buyers reached 160,000, an increase of 20%, on-site turnover reached 10.6 billion, an increase of 22.3%, medium and long-term economic benefits are expected to exceed 48 billion yuan.
In addition, the number of ordinary citizens who came to visit this exhibition exceeded 80,000, and the retail sales of furniture was nearly 300 million yuan. The economic benefits reached a new high. In the market environment where the financial crisis has led to shrinking exports and the domestic first-tier market is cooling down, this year's Chengdu Furniture Fair can be said to have risen against the market and created a miracle.
“Creative 茧†has more than 130,000 visitors
Creative features are equally important
As the theme of this Chengdu Furniture Fair, the “creative 茧†has attracted the attention of people from the furniture industry since its appearance. This year’s pavilion “has at least 130,000 professional buyers and ordinary citizens in the four-day exhibition period. The “Creative 茧†was visited, and there were also the Secretary General of the Furniture Industry Association from more than 30 provinces, cities and districts in the country. More than 20 editors from the national professional authority for the furniture industry also visited the “Creative 茧â€. Jiang Hua, assistant general manager of Chengdu New Oriental Exhibition Co., Ltd., a permanent organization of Chengdu Furniture Exhibition Organizing Committee, said.
The reporter learned from the exhibition site that among the works exhibited in the creative theme pavilion, many creative furniture are eye-catching. The design of the master Xu Xuyuan's urban garden lighting series, which contains the perfect blend of traditional Chinese elements and modern style.
Gathered a very high popularity. The brand “Folly Eyes Home Design†was well received at the furniture exhibition last year. This year, the person in charge of the brand said: Dazhi Ruoyu, three points of attention, is for the eyes, this year we bring the theme of “ink and wash†with Chinese traditional elements. The exhibits, I hope that everyone can appreciate the silence in Chinese traditional culture.
In addition, the AVA chair of Song Wenzhong, the first person in the Milan Furniture Fair, and the lockers made of environmentally friendly materials and freely combinable have all received attention from the audience.
In Jiang Hua's view, this year's creative ideas focus on originality and design, but also on the incubation and functionality of creativity. The inspiration for furniture manufacturers is particularly obvious. "The main purpose of this creative work theme exhibition is to lead the furniture industry, so that the entire industry pays more attention to original design and conveys the sound of Chinese original design.
But it is not blindly designed for design. Throughout the world, the concept of pure furniture in the furniture exhibition is very small, and the promotion of the furniture industry is also limited. After all, the ultimate goal of home design art is to bring a sweeter and more comfortable life to society. â€
National distributors gather
Guangdong 800 dealer group procurement
As the “preferred platform for national furniture domestic tradeâ€, Chengdu Furniture Fair has become an excellent platform for national distributors to find gold. Compared with previous years, the dealers and agents who visited the Chengdu Furniture Fair this year are more extensive in terms of geographical scope, except for Sichuan, Yunnan, Guizhou, Hubei, Hunan, Zhejiang, Jiangsu, Fujian, etc. Buyers in Inner Mongolia, Xinjiang, Liaoning, Jilin, Shenyang and other provinces.
“Although the overall furniture market has been slightly weakened by the economic environment in the past two years, both the enterprises and distributors are very optimistic about the domestic consumption market, especially the second, third and fourth-tier cities. The Furniture Fair is a domestic trade exhibition that has been developed for 13 years. The distributor resources in the domestic market are very rich, which may be an important reason for the good results of this year's exhibition."
Jiang Dan, general manager of Chengdu New Oriental Exhibition Co., Ltd., the permanent organization of Chengdu Furniture Exhibition Organizing Committee, told reporters that in addition to the geographical expansion of the dealers who came to Chengdu Furniture Fair this year, the organizing committee also relies on the provincial and municipal trade associations. In response to the procurement of professional buyers, the quality of this year's buyers has also been greatly improved.
During the exhibition period, only the Guangdong Furniture Chamber of Commerce organized more than 800 quality distributors in the national first-class market, and the delegation came to visit and purchase. Finally, Jiang Dan said that in the next few years, the goal of Chengdu Furniture Fair will be to make the exhibition "the core growth pole of China's furniture domestic trade."
It is reported that there are more than 20 customers who sign the orders on the spot during the one-and-a-half-day period of Chengdu Dinggao Furniture. Many of them are dealers from the first- and second-tier cities. The person in charge of the Wuhan Pinhao City Furniture told the reporter that the amount of the signing of the exhibition last year. It has reached more than 10 million, and more than 1,000 professional buyers have been invited in the first two days of this year. The number of signed orders has reached more than 36 million, more than three times that of last year. The person in charge said that they will continue to participate in the Chengdu Furniture Fair next year. Mobilize more Wuhan enterprises to pay attention.
High-end events enhance the quality of the exhibition
This year's Chengdu Furniture Fair has a big feature, that is, high-end activities. On July 3, the Chengdu Furniture Exhibition Organizing Committee and the Sichuan Furniture Industry Chamber of Commerce cooperated, Zhu Changling, chairman of the China Furniture Association, led by Ren Xingzhou, director of the Market Economy Research Institute of the State Council Development Research Center, Guangdong Lecong, Hebei Xianghe, Jiangsu Mouth, Chengdu Wuhou China's four major furniture industry cluster management committee.
And the delegations of the Secretary-General of more than 30 provinces, municipalities and district furniture industry associations in Taiwan, Hong Kong, Guangdong and Zhejiang participated in the China Furniture Industry Cluster Development Summit Forum hosted by the China Furniture Association. In the form of speeches, the forum analyzes macroscopically how to promote healthy and benign growth of the industry through industrial clusters and cluster development under the current severe industry situation, and has conducted an in-depth understanding of Chengdu Furniture Fair.
It has affirmed the role and influence of Chengdu Furniture Exhibition in the domestic furniture trade. At the same time, the editors of more than 20 authoritative media in the furniture industry in the country also inspected the exhibition. As the information disseminator of the furniture industry, they made a high evaluation of Chengdu Furniture Exhibition as an industrial information and technology exchange platform.
It is worth mentioning that on July 3, the “2012 China Home Presidents Summitâ€, which is hosted by the Chengdu Municipal People’s Government and is known as the “Boao Forum†of the furniture industry, was also held concurrently. Zhu Changling, Chairman of the China Furniture Association, and Jiang Dehui, Secretary General and Executive Chairman of the Guangdong Furniture Chamber of Commerce, including He Xuanzhen, Chairman of Dafuhao Industrial Development Co., Ltd., Wang Xuemao, Chairman of the Eighth Group, and President of Hong Kong Dynasty Furniture Group Co., Ltd. Ma Minghui.
Zhao Jiayu, President of Dongguan City Window Furniture Co., Ltd., Zhang Junming, General Manager of Hong Kong Kangsheng Group, Zhu Yuyang, General Manager of Xinhongyang Industry·Xinyue Home Brand Business Unit, and other nearly 100 national first-line home furnishing brands participated in the forum. At the forum, the leaders of these industries are engaged in a high-level dialogue on the two major issues of “the downward pressure on the domestic economy, how domestic domestic enterprises should respond?†and “the difference between Sichuan furniture and the Guangdong furniture marketâ€.
It is worth mentioning that in the forum, the Chengdu Furniture Exhibition Organizing Committee signed a long-term cooperation strategy agreement with the Guangdong Furniture Chamber of Commerce, the Asian International Furniture Materials Trading Center and the China Environmental Art Committee, which opened up deeper exchanges between the mainland and the national furniture industry. door.
At the same time, as the four major venues of Chengdu Furniture Fair, Bayi Furniture City, Taipingyuan Furniture Plaza, Langdu International Home Expo Park and Yuanrui International Home Mall not only welcomed professional buyers from all over the country, but also There are also a large number of citizens pouring into the exhibition site.
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